“The true greatness of a tourist destination lies in its ability to adapt to the changing needs of travelers and its environment.”John Smith, sustainable tourism expert.

Smart tourism has emerged as a fundamental concept to enhance travelers’ experiences, manage destinations efficiently, and promote sustainable development. Wizzie, a platform designed to provide real-time observability of smart networks and spaces, transforms the tourist experience.

By merging information and communication technologies (ICT) with the tourism industry, a world of possibilities opens up to create smarter, visitor-centric tourist destinations.

The term “Smart Tourism” combines the idea of leveraging ICT to enrich the tourist experience and optimize resource management at destinations. From implementing mobile applications to guide tourists to using platforms that utilize big data to predict travel patterns, smart tourism encompasses a wide range of technologies and strategies.

PID: One of the pillars of smart tourism is Destination Planning and Intelligence (PID)

PID involves designing and executing comprehensive strategies to manage tourist destinations efficiently and sustainably. From managing visitor flows to conserving cultural heritage, PID focuses on maximizing the benefits of tourism while minimizing its negative impacts.

DTIs: Smart Tourist Destinations (DTIs), tangible result of Smart Tourism strategies

Smart Tourist Destinations (DTIs) are the tangible result of successfully implementing Smart Tourism strategies.

These destinations use cutting-edge technology to enhance the tourist experience, optimize resource management, and encourage local community participation in the tourism industry. From smart cities to natural parks, DTIs are transforming how travelers interact with destinations.

Smart tourism benefits tourists, local residents, and the environment. By promoting sustainable tourism practices, such as reducing energy consumption and conserving natural resources, smart tourism contributes to preserving destinations for future generations.

Projects like the one carried out by SEGITTUR on Smart Tourist Destinations, driven by the Secretary of State for Tourism, aim to be the driving force for the promotion and encouragement of the digital transformation of destinations and tourist areas in Spain. At the same time, it aims to promote sustainable tourism development and ensure tourist satisfaction and improve the living conditions of the population.

According to the World Tourism Organization (UNWTO), it is estimated that 975 million tourists traveled internationally between January and September 2023, representing an increase of 38% compared to the same months in 2022.

Smart tourism involves technology and creating memorable experiences for travelers while preserving natural and cultural resources.

Smart tourism represents a step forward in the evolution of tourism towards more sustainable and traveler-centric models. As we continue to advance in the digital age, it is crucial to continue leveraging ICT to drive positive transformation in the tourism industry and in destinations worldwide.

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