The transformation of tourism is directly related to data analysis in Smart Tourist Destinations.

The transformation of tourist destinations into Smart Tourist Destinations (STDs) is an initiative supported by the National and Comprehensive Tourism Plan approved in June 2012.

These destinations combine sustainability, accessibility, knowledge, and technological innovation to improve both the quality of life of residents and the experience of visitors.

An STD is an innovative space supported by advanced technological infrastructure that manages real-time information to optimize visitor interaction with the environment and enhance decision-making for managers. This concept requires collaboration between the private sector, public administrations, and educational and research entities to develop a comprehensive plan addressing technological, economic, social, and environmental aspects, among others.

The goal is to enhance destinations through innovation and technology, increasing competitiveness, improving efficiency in production and marketing processes, and promoting the use of renewable energy, which in turn enhances the quality of the stay for visitors and the quality of life for residents. This approach promotes environmental, socio-cultural, and economic sustainability, ensuring that tourism benefits the local population and preserves the environment.

The integration of Information and Communication Technologies (ICT) is crucial for converting a destination into an STD, facilitating the generation and management of large volumes of data (Big Data) to improve decision-making and offer a more personalized and satisfying experience for visitors. This includes the use of mobile devices and applications to interact with the destination before, during, and after the trip, enhancing mobility, accessibility, and efficiency.

The success of the Smart Tourist Destination model proposed by the State Secretariat for Tourism has sparked the interest of multiple destinations that have begun their process of distinction as Smart Tourist Destinations with the help of SEGITTUR at various stages since 2013. Among them are destinations of very different types, all of which are included in a methodology that provides a comprehensive approach and outlines a future strategy based on governance, sustainability, accessibility, innovation, and technology as the main pillars.

Destinations recognized with the Smart Tourist Destination distinction are those that achieve a compliance level of 80% or higher according to the STD methodology. Nationally, the following destinations have achieved this objective: Barcelona, Bilbao, Benidorm, Donostia/San Sebastián, Gijón, Lloret de Mar, Málaga, and Santander.

The remaining over 130 destinations with STD diagnoses have obtained the distinction of Affiliated Smart Tourist Destination. Regardless of their level of compliance, all destinations enter a continuous improvement process that involves renewing the distinction every two years to ensure the continuity of work based on the STD management model.

Interest in the STD project extends beyond Spain, with eight international destinations already in the process of distinction and new proposals in the works. This reinforces the leadership of Spanish tourism policies, also supported by the UN World Tourism Organization.

Wizzie and the STDs

At Wizzie ,we understand the importance of having a platform like ours specialized in STDs, to ensure that visitor interaction and integration with their environment are reflected in real-time data reports that quantify all these interactions. By analyzing the results, the experience of tourists and residents can be further improved and better attended to, thanks to real-time data from various sources that integrate and provide an accurate snapshot of the travel and living experience in a particular destination.

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