Knowing the behaviour of attendees is necessary to increase safety, but also to improve their experience. The data collected allows organisers to understand visitors’ tastes and trends in order to provide them with personalised information, based on their location and interests.

The IoT devices present in Fira de Barcelona’s venue offer millions of data points that are managed on a single platform (WDP) with the capacity to visualise, analyse and manage them in real time, in order to improve the efficiency of on-site events and also to provide an optimal experience for all participants, through the use of Big Data technology.

The Wizzie Data Platform (WDP) is capable of examining terabytes of visitor behaviour data. It continuously collects anonymised data about their position, in order to ensure privacy and increase visitor security.

Intelligent data analysis during events allows instant detection of areas of high visitor traffic or occupancy, so action can be taken as soon as the event opens.

Sentiment analysis uses natural language processing (NLP) to identify and extract information.

Wizzie analyses user posts on social media in real time, using hashtags related to the event. In this way, organisers can assess visitor satisfaction analisis on their opinions on social media and act accordingly.

More efficient and safer on-site events

With Wizzie Data Platform’s (WDP) Safe Environment solution, it is possible to check in real time the density of people per square metre, as well as CO2 levels and air quality at events as important as MWC22 Barcelona, the world’s largest and most influential connectivity event. The solution activates an alarm if any quadrant of the rooms of the enclosure have, at any time, a density close to or greater than the established limits. In such cases, security personnel can be dispatched to that particular area to divert the flow of people or manage queues if necessary.

One of Fira de Barcelona’s top priorities is to ensure that all its events take place in a safe and secure context, and Wizzie Analytics technology contributes to real-time analysis to prevent crowds and increase security.

One of Fira de Barcelona’s top priorities is to ensure that all its events take place in a safe and secure context, and Wizzie Analytics technology contributes to real-time analysis to prevent crowds and increase security.

 

About Wizzie

Wizzie Analytics is a data analysis services company based on Big Data and Machine Learning architecture. We offer a comprehensive portfolio of solutions to cover the Big Data needs of all types of companies, public institutions and organizations, from real-time data management and analytics to the use of our own tools and infrastructures to save costs.

We help clients store, enrich, analyze and visualize their data to apply their own business logic and improve decision making from a single platform, Wizzie Data Platform (WDP)

 

 

 

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